The German sportswear companies Puma and Adidas
are to end a feud started 60 years ago by their founding brothers. Adi
Dassler (who founded Adidas) and Rudolf Dassler (who founded Ruda, later
changed to Puma) started making sports shoes together in their mother's
wash-room in the 1920s.
They fell out during World War II in 1948, probably over political differences, and founded firms on either side of a river in southern Germany. Adi went on to start his own line of shoes, "Adidas" (based on his name, Adi Dassler). Rudi started his own line of shoes, "Puma", named after the German word for "Panther".
The two brothers did not speak until they passed away and that is unfortunate
They fell out during World War II in 1948, probably over political differences, and founded firms on either side of a river in southern Germany. Adi went on to start his own line of shoes, "Adidas" (based on his name, Adi Dassler). Rudi started his own line of shoes, "Puma", named after the German word for "Panther".
The two brothers did not speak until they passed away and that is unfortunate